When you set out to make an informative poster, it is generally to inform people about something. If you are looking to educate, then it is important to make sure people keep reading. In order to make sure that this happens, you will need to focus on quality.
You will also want to focus on creating the best possible ideas for posters, so people want to look. This can be achieved be selecting the right kind of content and presentation. In order to draw their attention, you will need to make them want to look.
As a general rule, people are more likely to look at posters that they find visually appealing. Comics like TheOatmeal have recognized this, and leveraged it as a medium for art. They have proven that people will learn just about anything if it is presented favorably.
This means that you not only want to find the right kind of content to share. It means that you also need to focus on sharing it in a way that matches your target audience.
Thing to Remember before You Design a Poster
Before you set out to make any kind of poster, you must know your audience. The people you are trying to reach will determine how you convey the information. Consider who you want to read your poster and then determine the best approach.
This will help you choose a good tone and can drive almost every single design decision. Your audience will help you choose the best design for your poster.
If you’re interested in design, check out other related content:
Find the Right Image
Choosing the right image is absolutely key when it comes to posters. Particularly in the modern age, people are exceptionally visual. This means that choosing a bad picture is likely to make them immediately lose interest. However, it also means that choosing the correct image is likely to intrigue them.
It is a double-edge sword that, if played effectively, will help you grab their attention. Getting the attention of your audience is the first step when coming up with your ideas for posters.
Very few people actively engage with an informative poster if it doesn’t have images. While short posters can get away with words, anything of length must be broken up. Images are always going to be the first thing that people notice with your board.
Making a good impression with the right image can help engage your readers. In order to find the right image, you must think of the tone of the piece. Tone is largely determined by the audience.
Knowing Your Audience to Help You Find the Right Image
If your audience is children, then you will want to use friendly art more often than not. In the event that you are educating on a difficult topic, the image becomes that much more important. For a child, graphic depictions are more likely to traumatize than educate.
This is why posters geared at this age group generally have family friendly pictures. An exciting picture is likely to make a child curious so that they will read the poster.
For an adult audience, you have more room. However, this opens up more questions about the content itself. Your ideas for posters will drive the direction of the content, especially by industry.
Business and financial posters are more likely to focus on diagrams, symbols, and people. This is intended to align with the industry itself and is perceived as professional. Choosing images that are appropriate for your topic can help you catch your audience.
Choosing strong images can not only draw attention but can give you credibility as a source. No one wants to read about stock prices with images of produce because it probably makes no sense. Finding images that align with what you are talking about is important to establish your presence as a resource.
This means choosing relevant imagery that aligns with the point you are trying to make. Common approaches include symbols and obvious human emotions or careers.
Using Images to Establish Credibility
A major key to establishing credibility is the overall design choices of your piece. This is exceptionally true with images. If your images do not look like they came from the same source, your poster will automatically look less professional.
Assuming you are using symbols or drawings, they need to be of a similar sort. The last thing that anyone wants to look at is a bunch of images that do not match. It makes your poster look worse, and people will hold it against you.
Finding the right kind of images to use together involves considering your theme. Having a clear them in mind when you design will help you to build a more cohesive poster. This is best achieved by choosing a type of image to use throughout the board.
For example, you might want to use close up images of people doing various activities. This can help provide a background to educate on the importance of exercise. It is giving your viewers a mental image alongside what they are reading.
Images are a powerful tool that often linger with the reader beyond the words. Since images are capable of evoking strong emotions, they pair well with words to educate. If you want to teach someone about the dangers of smoking, you want to have images that relay the severity.
This might be dramatic photos of blackened lungs or might be people crying over a grave. The point is to help convey the extreme nature of the topic. This same thought process can be applied across all kinds of topics.
Color Scheme Is Everything
Selecting the right color scheme is absolutely crucial when it comes to considering your ideas for posters. The wrong color scheme can lose readers immediately. Worse, it can convey the wrong message entirely.
There are many rules of coloring that we all subconsciously understand, but don’t necessarily consider. Choosing the correct colors for your board is important to making sure that you get your point across as quickly as possible.
There are some affiliations with color that we all understand. For example, we all know that red is a color that usually is designed to draw attention. It is commonly affiliated with being told to stop or consider that there might be an emergency.
This is something that most people learn as they grow up, making red commonly associated with negativity. The last thing that you want to do is use fire engine red to share a good message. It will impact the way that your words are received whether the reader realizes it or not.
Why Color is a Powerful Tool
Color is a powerful tool that is used habitually in advertising because it can impact the subconscious mind. You might have noticed that red and yellow are commonly used for food advertisements. Many fast food places rely on these colors because they are believed to stimulate hunger in a person.
Because of this, it has become commonplace for fast food places to share a comparable color scheme. Now, it has gotten to a point where you look for those colors in a sign when you drive down the highway. Colors send a message, so choosing the best ones matters.
Why Color Schemes are Important
Color schemes are also important when it comes to setting the correct tone. They can be used to convey an emotion that matches the rest of your post. When coming up with ideas for posters, consider what kind of message you are trying to send.
If you are looking to educate on health and wellness, brighter colors can be favorable. They are helpful for making people feel uplifted and optimistic. You would never use a hot pink background to tell someone about their risk of dying, right? Nailing the correct tone can help deliver a message.
Color schemes are also important when it comes to making your poster easy to read. If you design a poster that has white font on a bright yellow background, it won’t go well. This combination is incredibly difficult to read.
This means that not only will people not read your poster, but they will probably judge your design. Finding the right contrast to make your poster easy to read is incredibly important. It is more likely to draw the attention of people at a distance.
The Result of Choosing Wrong Colors…
Choosing the wrong colors can have other impacts on how people view your poster. If you choose outlandish colors, there is a very real possibility that no one will actually read it. Picking a childish color for a serious message will undermine your credibility completely.
In addition to this, selecting colors that don’t go well together is a design death sentence. The last thing that anyone wants to read is a poster that is ugly. No one will care what you have to say if your poster is hideous to look at.
A color scheme can tell your audience more about your content than you can. This is what makes picking the right colors so important. It will help you to subconsciously tell your reader what they are looking at. Your goal is to make the colors appealing and aligned with your message. Focusing on both of these when you pick colors can help you make a great design. It will make your readers interested and help them understand what you are saying.
Emphasize the Right Words
When you consider your ideas for posters, you will want to think about what you plan on saying. Choosing the right words for your poster will help you to relay the right kind of message. This is important because you want to keep their attention and educate at the same time. Since you will have limited space, it is important to only include essential language.
What the Right Words Will Accomplish…
The language that you choose for your poster will help you to get your point across. You want to use active language that will interest your viewers. This means only including language that is completely necessary to make your point.
If your readers feel like you are wasting their time, they will likely not keep reading. Choosing interesting and engaging language will help you to keep their interest.
If you are making a scientific poster, you will want to include scientific language. While you might use basic language for explanations, you will still want to use real terms. This can help you educate and establish credibility. Using these terms shows that you know what you are talking about. People will be more interested in learning about these topics if they believe that.
In addition to choosing the right language style, you want to make sure that you emphasize the right words. Most posters opt to highlight key words throughout the piece. This might be specific terms or it might be action language designed to draw a reaction.
The important part is that you must select the right words to highlight or the effect will be lost. Picking words that are more likely to draw interest or have an impact on the reader can make the poster stand out. This can be a valuable tool for catching their interest when they look at your poster.
Other featured topic to help you with poster design:
Making the right design decisions will help your readers choose to engage with your content. When you are aiming to educate, it is important to know your audience and meet them on their level. Certain design decisions can either help or hinder your message, so choose everything with care.
This will help you to get the most out of your presentation space. Having a clean, concise, and well-designed poster will make people curious about what you have to say. Once you have caught their interest, all you have to do is convince them to keep reading.
Which tip which you incorporate into your design?
How do you make a good poster?
3 essential tips you can do to make a good poster are: 1) Make sure your design has great contrast 2) Use typography to help create focus 3) Design with plenty of negative space to make things easier to read.
What are the basic elements of posters?
1) Prominent image or headline 2) All relevant information that is the MOST important 3) Call to action
What are the different types of posters?
The different types of posters are advertising, informative, propaganda, subject-related, and affirmation.
Kristofer Van Wagner
Thursday 26th of November 2020
I appreciate that this post mentioned that it is important for us to be aware of who our audience is when designing a poster. My wife and I are looking to buy some vintage dog posters for my son. I will make my enquiries amongst people who find them appealing.
Friday 27th of November 2020
Glad it helped. Good luck with your vintage poster search.